Ballonpost Homework Neue Produkten Office Cornelsen beurs Product & Vision - 2005 Product & Vision focuses on businesses/ enterprises as dominating form of social organisation. Interfaces and boundaries between art and economy are one of the central issues. How do companies learn, how do artists learn? What does social responsibility mean for artists and for companies? On the other side the enterprise becomes a model, a source of inspiration for artistic and academic work. To provide a real-life example, the publishing house Cornelsen has been incorporated into the project as a case study, producing interactions for both sides. The company gave the participants of the project insight into their organization and into the working processes, to develop ideas, comments and criticism about them. Pop-Up Office During the exhibition of Product & Vision we kept office in the exhibition space. The Pop-Up Office was an installation and a performance-duo that started 'empty' on the opening and grew during 3 weeks of the exhibition. Considering the fact that creativity is todays main link between art and economy we tried to learn about what creativity can possibly mean. Our learning tasks were organised through a well-known method for creative processes: preparation, incubation, illumination and verification. Nevertheless, Pop-Up Office showed the chaotic scala of our creative process; we talked, we read, we searched, we negotiated, we dreamed, we studied, we failed, we felt displaced, we worked, we experimented and we created. We challenged ourselfes and our public, not knowing if it would end up with a vision, a product, answers or new questions. In the Pop-Up Office new products were developed. Slogans, Talking ties, and Deconstructed Schoolbooks. On the first day we released balloon post from the roof of the Kunstfabrik. We printed questions about creativity on cards attached to the balloons. This action symbolised our thoughts on creativity; you cannot control it, no more then you can control the wind that decides where the balloons takes them. Until today none of the reply cards were returned. A few things we learned on Creativity… In spite of the fact that creativity benefits of freedom, flexibility, autonomy and anarchism, policy makers strive to dominate and regulate precisely these elements in favour of their own interests; Expensive researches and conferences are convincing post-industrial cities that the quality of their cultural institutions and creative image is essential to their competitive positioning; A creative act always starts with a problem; Schools are changing into places where creative skills and capacities of scholars, deemed critical to the innovation of creative economies, are nurtured; To keep the consumer consuming products a great deal of creativity is employed; The creativity of artists is hihgly valued, but underpaid; Business has become an all-powerful and hegemonic cultural force, as entities like MTV turn alternative-culture symbols into moneymaking devices; Nobody could give us a clear definition of the wourd creativity... Participants of the exhibition: Acces Local (Paris), Mari Brellochs (Berlin), Cornelsen Verlag (Berlin), Neil Cummings/Marysia Lewandowska (London), Katja Diallo/ Jeroen Fransen (Dordrecht), etoy.CORPORATION (Zürich/international), Rainer Goerss (Berlin), Kent Hansen (Kopenhagen), Imagination Lab (Lausanne), Lucy Kimbell (London), Learning Lab Dänemark (Kopenhagen), Orgacom (Amsterdam), osb-i systemische Organisationsberatung (Tübingen, Wien), REINIGUNGSGESELLSCHAFT (Dresden), Institut für Ressourcenschonung Innovation und Sustainability (Berlin), Henrik Schrat (Berlin), Enno Schmidt (Frankfurt a.M.), Barbara Steveni (London), Joël Verwimp (Berlin). Initiated by Mari Brellochs and Henrik Schrat in cooperation with the Berlin-based venue Kunstfabrik am Flutgraben. >> Gerealiseerd